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CRO & Funnel
CRO & Funnel
What is Smarketing?
Smarketing is the deliberate alignment of sales and marketing teams around shared goals, definitions, and processes so leads and accounts move smoothly from one team to the other.
Who Is It For?
Smarketing is driven by leadership and RevOps, since alignment requires agreement on definitions, handoffs, and shared metrics.
How Is It Used?
It’s used to reduce friction at the handoff between marketing and sales and to make both teams accountable for the same revenue outcomes.
- Agree on shared definitions such as MQL and SQL
- Set common goals and shared reporting
- Hold regular meetings to review lead quality and feedback
- Create a feedback loop from sales back into marketing targeting
Related Terms & Concepts
Frequently Asked Questions
What problem does smarketing solve?
It reduces disputes over lead quality and handoffs by getting both teams to work from the same definitions and goals.
How do you measure smarketing alignment?
Look at MQL-to-SQL conversion, speed to follow-up, and whether both teams share targets tied to pipeline and revenue.
