A fortnightly briefing for B2B SaaS marketing leaders on AI search, SEO, demand generation, ABM and GTM — ranked by what actually changes your decisions.
The most important development in B2B marketing and AI search this fortnight, and what it means for your team.
A short, ranked brief across AI search, SEO, demand gen and ABM, with every item tagged Act, Watch or FYI.
Practical playbooks, original BuzzIQ experiments and benchmarks you can take straight back to your team.
Every article, newest first. Catch up in minutes.
The Buzz Scroll · Lead Story Poisoned SERPs: Your Rank Tracker May Be Lying, and Google Isn’t Saying Why Posted by Sarang ShahaneFounding Director, BuzzIQ Labs · LinkedInOct 15, 2026 · 9 min readFacebook TwitterLinkedInWhatsAppCopyCopied Picture opening your rank tracker on a Monday morning. A…
The Buzz Scroll · Practical Playbook Why gated content hurts you in AI search Posted by Sarang ShahaneFounding Director, BuzzIQ Labs · LinkedInOct 21, 2026 · 7 min readFacebook TwitterLinkedInWhatsAppCopyCopied For years the B2B playbook was simple: publish a strong report, put a form in…
The Buzz Scroll · AI SEO Roundup Bing’s AI Performance report: the free AI-citation data most B2B teams haven’t opened Posted by Sarang ShahaneFounding Director, BuzzIQ Labs · LinkedInOct 21, 2026 · 7 min readFacebook TwitterLinkedInWhatsAppCopyCopied Most B2B teams can tell you where they rank…
A tactic built to win AI answers collided with the search systems those answers rely on. Here's what the data shows about self-promotional listicles, scaled AI content and fake authors, and a 90-day content audit for B2B SaaS teams.
Most of the influence on a B2B software purchase now happens where your analytics can't see it. Here's what zero-click data, AI-assisted buying and broken attribution mean for your 2027 budget, and a three-layer way to measure influence.
Everything you might be wondering about the newsletter.
Every fortnight, with new articles on what changed in B2B marketing, AI and search over the past two weeks, and what to do about it.
Founders, CMOs, and VPs and Heads of Marketing, Growth and Demand Gen at B2B SaaS and technology companies.
AI search (AEO and GEO), SEO and content, demand generation, ABM and GTM, CRO and automation, and buyer behavior, always through the lens of what it means for B2B growth.
Most roundups pile up links. We rank every development, tag it Act, Watch or FYI, add original BuzzIQ data and experiments, and tell you which hype you can safely ignore.
Yes. Every article is archived on this page, newest first. Use the filters to narrow by year, month or edition.
The developments that matter for B2B marketing leaders, what they mean, and what to do about them.
