Account-Based Marketing
What is an Account Microsite?
An Account Microsite is a personalized, private web page built for a single target account in an ABM program — tailored with that company’s name, logos, use cases, and messaging so outreach feels individually researched rather than generic.
Who Is It For?
Account microsites are typically requested by ABM managers and used by sales reps as a personalized follow-up asset, built with support from web or design teams.
How Is It Used?
An account microsite makes a target account feel seen: instead of a generic pitch, the buying committee sees content built specifically around their company, industry, and likely use case.
- Personalize hero copy, case studies, and pricing examples to a named account
- Send as a follow-up after a first sales touch or event meeting
- Track engagement — page visits, time on page, which stakeholders viewed it — as a buying-committee signal
- Use alongside direct mail or LinkedIn outreach in a coordinated ABM play
Related Terms & Concepts
Frequently Asked Questions
Is an account microsite the same as a landing page?
Not quite. A landing page is usually built for a campaign or channel and shown to many visitors, while an account microsite is built for one named account and personalized to that company specifically.
When should a company use account microsites?
They work best for high-ACV, sales-led deals with a small number of target accounts, where personalization can meaningfully move a buying committee — not for high-volume, low-touch motions.
