SEO, AEO & GEO
What is Structured Data?
Structured Data is standardized, machine-readable code (like schema.org markup) added to a webpage to explicitly describe its content in a format search engines and AI systems can parse precisely.
Who Is It For?
Structured data is implemented by SEO and development teams as a technical SEO foundation.
How Is It Used?
It’s used to remove ambiguity about what a page contains, making it easier for machines to extract accurate information rather than inferring it from unstructured text.
- Use standardized vocabularies like schema.org to describe page content
- Apply structured data consistently across similar content types
- Validate markup to ensure it’s implemented correctly and error-free
- Prioritize structured data on pages targeting rich results or AI citation
Related Terms & Concepts
Frequently Asked Questions
Is structured data the same as schema markup?
Schema markup is the specific vocabulary (schema.org) most commonly used to implement structured data; structured data is the broader concept of machine-readable page description.
Does structured data help with AI search visibility?
Yes — clearly structured data makes it easier for AI systems to accurately extract and cite a page’s content when generating answers.
