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Audience & Community
Audience & Community
What is Share of Voice?
Share of Voice measures how much of the total conversation, visibility, or advertising presence in a market a brand holds compared with competitors.
Who Is It For?
Share of voice is tracked by marketing leadership and SEO teams to understand competitive visibility.
How Is It Used?
It’s used to see whether a brand is gaining or losing visibility relative to competitors, across search, social, or paid channels.
- Define the competitive set and the channels being measured
- Track share of voice over time rather than as a single snapshot
- Measure visibility in AI answers as well as traditional search
- Compare share of voice with pipeline results to check it matters
Related Terms & Concepts
Frequently Asked Questions
How is share of voice measured?
By comparing a brand’s visibility or mentions to competitors’ in a defined channel, such as search rankings, social mentions, or ad impressions.
Does higher share of voice always mean more pipeline?
Not automatically — it’s a leading indicator of awareness, so it should be read alongside conversion and pipeline data.
