SEO, AEO & GEO
What is Technical SEO?
Technical SEO covers the underlying site infrastructure that affects how search engines crawl, index, and rank a website — site speed, crawlability, mobile-friendliness, structured data — as opposed to content or off-page factors.
Who Is It For?
Technical SEO is handled jointly by SEO specialists and developers, since fixes often require code and infrastructure changes.
How Is It Used?
It’s used to make sure search engines can actually crawl, understand, and index a site efficiently, since even great content underperforms on a technically broken site.
- Audit crawlability, indexing status, and site speed regularly
- Fix broken links, redirect chains, and duplicate content issues
- Ensure mobile-friendliness and Core Web Vitals meet current standards
- Implement structured data and clean URL structures site-wide
Related Terms & Concepts
Frequently Asked Questions
How often should a technical SEO audit be done?
Most teams run a full audit at least twice a year, with ongoing monitoring for crawl errors and site speed issues in between.
What’s the most common technical SEO issue?
Site speed and mobile usability issues are common culprits, along with crawl errors from broken links or misconfigured redirects.
